Good ecommerce web design is crucial for turning website visitors into customers. Ideally, the design of your website should make the purchase process as quick, easy, and stress-free as possible. No matter how good your online advertisements are, you could be losing valuable customers if your website is not optimized for sales.

We stick to the following e-commerce web design best practices so that you can experience more conversions in no time!

1. Keep the user in mind

We know that every single detail of your website from product images to contact forms could potentially contribute to a user’s decision to make a purchase. That’s why we keep the user in mind with every single decision we make when it comes to your ecommerce web design. User experience is paramount to turning visitors into customers and turning customers into repeat customers.

2. Utilize simple website design

Minimalist websites are consistently rated as more visually appealing and more trustworthy than visually complex websites. We optimize your ecommerce web design for conversions by simplifying it.

3. Quality photos

Possibly the biggest pain point for online shoppers is that they cannot see products in person before they buy them like they can with a brick and mortar store. To ease this pain point, we enhance your ecommerce web design with high-quality product images and maybe even video depending on the product.

4. Navigation menu

Menu bars allow users to easily navigate the pages of your website to find what they are looking for. This is crucial for great User Experience and we make sure that menus appear across all pages for maximum ease of use.

5. Natural flow

We want to make it as easy as possible for visitors on your site to find the products they are looking for and make a purchase, therefore we always keep in mind the natural flow of the eye when designing your ecommerce site.

6. Mobile optimization

A little over 50% of all websites are opened from mobile devices, and that percentage is only expected to increase as smartphones and tablets become even more advanced. Failing to optimize your ecommerce web design for mobile use is one of the biggest mistakes developers can make! We make sure that our responsive layouts allows your website to adapt to any type of screen or operating system.